Founded by Evan J. Thomas & Brandon Yeagley, New Label Aims to Empower Artists Through Creative Vision and Authentic Development
A new current is surging through the independent music scene with the official launch of Electric River Records, a forward-thinking record label founded by creative visionary Evan J. Thomas (Sound Fury Magazine, TAG Publicity) and acclaimed musician and songwriter Brandon Yeagley (Crobot). Built on the foundation of artist empowerment, creative authenticity, and strategic brand development, Electric River Records sets out to become a home for artists looking to build sustainable and impactful careers.
Electric River Records emerges at a time when artists are seeking more than just distribution — they’re searching for partnership, creative direction, and long-term brand development. The label was created to bridge the gap between artistic vision and industry execution, combining musical expertise, visual storytelling, and marketing strategy into a cohesive artist-first approach.
“Electric River Records is about building something that flows naturally with artists’ creativity while giving them the tools, guidance, and support they need to grow,” said co-founder Evan J. Thomas. “We’re focused on developing identity, not just releasing music.”
Brandon Yeagley, known for his powerful presence as both a performer and songwriter, brings a deep understanding of the artist experience and creative process to the label’s leadership. “We want Electric River Records to be a place where artists feel supported creatively and professionally,” said Yeagley. “Our goal is to help artists grow while staying true to who they are and what they want to say.”
Electric River Records will focus on artist development, visual branding, marketing and publicity strategy, creative content production, and strategic industry partnerships. The label aims to create a collaborative environment where artists are not only heard but also strategically positioned for growth in today’s evolving music landscape.
By blending artistic creativity with modern music industry strategy, Electric River Records is poised to create opportunities for emerging and established artists alike while building a brand rooted in authenticity, innovation, and long-term artist success.
MISSION STATEMENT
Electric River Records is an artist-first music services collective, not a traditional label.
The brainchild of Evan J. Thomas (TAG Publicity,
Sound Fury Magazine, Bad Ass Radio Network) and
Brandon Yeagley (Vocalist of Crobot) brought
this all together.
We help artists live and create in flow by offering à la carte support across every part of their career—music, visuals, merch, publicity, production, and strategy—all in one ecosystem.
Our team is made up of real industry veterans and artists with Billboard Top 10s, major press, radio, and digital platforms, and we use that experience to shine a spotlight on your work—not own it.
There are no long-term contracts, no ownership grabs, and you keep your masters. You choose how to use us. We simply help the world see what you’ve already built.
Follow the path. Let it form you
MEET THE TEAM
Co-Owner | A&R | Artist Development | Production & Release Strategy
Brandon Yeagley is the co-owner and lead A&R strategist at Electric River Records, where he helps artists turn great music into real momentum—without contracts, royalty traps, or traditional label limitations.
As the frontman, songwriter, and touring vocalist for internationally recognized rock band Crobot, Brandon brings firsthand experience from every level of the modern music industry: writing, recording, touring, content creation, fan growth, and long-term career building. His role at Electric River is to bridge the gap between artist creativity and real-world execution.
Brandon works directly with artists to shape their releases from concept to campaign, providing guidance across:
– A&R & Artist Development – Song selection, sonic direction, brand identity, and career positioning
– Release Strategy & Campaign Design – Single, EP, and album rollout planning aligned with real growth metrics
- Production Oversight – Recording coordination, vocal and performance coaching, and audio/video project direction
- Content & Algorithm Strategy – Social rollout planning, audience development, and momentum building through consistency
– Label Operations & Administration – Distribution guidance (including Orchard when applicable), metadata, timelines, asset management, and platform optimization
Brandon is also a key architect behind Electric River’s integrated Artist Flywheel, which connects:
Electric River release strategy
→ Sound Fury Magazine authority & press
→ Anthracite content amplification
→ Algorithm growth
→ Increased show demand
→ Toborc Touring execution
→ Merch + fan data
→ Bigger releases with TAG Publicity and Bad Ass Radio Network support
His philosophy is simple:
No hype. No vanity metrics. Just momentum that compounds.
Because he is an active touring artist and business operator, Brandon understands the real pressures artists face—budget, time, audience growth, and sustainability. Every project is approached with an artist-first mindset focused on building a career that works both creatively and financially.
Whether you’re launching your first single or scaling a full campaign, Brandon serves as a creative partner, strategist, and operational guide—helping you move from release… to growth… to demand… to the next level.
MEET THE TEAM:
Co-Founder, Creative Director & Artist Development
Evan J. Thomas is a visionary creative, photographer, and brand architect serving as Co-Founder and Creative Director of Electric River Records. With a deep-rooted passion for independent music, artist storytelling, and visual identity, Evan plays a pivotal role in shaping the label’s creative voice and long-term artistic direction.
Bringing years of experience working within the rock, alternative, and underground music scenes, Evan specializes in translating sound into striking visual and brand narratives. His work blends authenticity with strategic creativity, helping artists build cohesive identities that resonate with audiences while strengthening the overall brand presence of Electric River Records.
Evan is the head publicist at TAG Publicity along with the founder of Sound Fury Magazine and Bad Ass Radio Network which is all part of the ecosystem. He hosts various shows and podcasts on the station and is syndicated on a half dozen stations around the country.
Within the label, Evan leads visual branding initiatives and oversees photography and imagery for artist campaigns, releases, and promotional efforts. He works closely with roster artists to support artist relations and development, helping musicians refine their artistic direction, presentation, and audience connection. Evan also contributes to label strategy and creative direction, ensuring Electric River Records maintains a strong, recognizable identity rooted in DIY ethos and artist empowerment.
His role extends into marketing, publicity, and media outreach, where he helps craft compelling campaigns designed to amplify artist visibility and engagement. Evan is heavily involved in creative content development, brand partnerships, promotional collaborations, and design direction for both artist releases and label-wide initiatives. He also provides additional creative and operational support to help ensure the label operates efficiently and continues to grow sustainably.
As a founding partner of Electric River Records,
Evan J. Thomas is committed to fostering an environment built on collaboration, artistic integrity, and forward-thinking innovation. Alongside his partners, he actively participates in major decision-making processes and remains dedicated to acting in the best interest of the label, its artists, and its long-term mission.
EVAN J. THOMAS & BRANDON YEAGLEY ARE AVAILABLE FOR INTERVIEWS